Selling a Home
The CENTURY 21 Customized Home Marketing System, offered by Warren Nass, assists you in differentiating your home from others in your marketplace.
This marketing system will help alleviate any anxiety you may have about selling your home and guide you through the selling process. The CENTURY 21 Customized Home Marketing System will show you all the enhanced marketing support and customer convenience services the CENTURY 21 System can offer you. Contact Warren Nass today.
Need to sell your home quickly and need Cash Fast? Ask Me about our Cash For Your Home program.
The Customized Home Marketing System Offers Proprietary Marketing Tools to Provide You with Superior Service when Selling Your Home.
- Provide You with a Comparative Market Analysis (CMA) to Establish Fair Market Value
- A Powerful Brand Name
- More local advertising than any local office. Will advertise your home in the full Color Home Emporium Magazine, professional photographer, Full Color Photo Flyer and on over 1700 different wesites on the Internet including Realtor.com, warrennass.com and warren4realestate.com
- The Century 21 Gold Post Sign in Your Yard
- Schedule and Hold Open Houses
- Mail or pass out at least 250 "Just Listed" Postcards to Area Owners
- Robust Online Marketing
- Global Referral Network
- Specialty Markets
- CENTURY 21 Seller Service Pledge
- And Much, Much More...
Warren Nass can answer your questions, provide professional advice, and handle all the details for you.
Like you, today's consumers want comprehensive services from their real estate professional. Warren Nass offers services you want and can provide you with the peace of mind you deserve. Services such as:
- Mortgage Services
- Home Warranty Protection
- Home Inspection Services
- Title/Escrow Services
- Professional Moving Services
Through CENTURY 21 Connections (SM), Warren Nass offers you additional services and programs that will help save you money and provide the highest level of service ever offered by any real estate organization.
With the Customized Marketing System, the CENTURY 21 System averages a home bought or sold a minute every day. Is there any reason why we can't sell yours?
Six Steps to Help You Sell Your Home in 30 Days in a Tough Market
1. Have your home professionally inspected prior to listing it for sale. This would allow you to repair items before they become stumbling blocks. It would cost approx. $300.00.
2. Hire a professional Home Stager. The better your home looks, the faster it will sell.
3. Have your Home Owners Association documents ready for buyer review. If the buyer has a 75 pound dog and the assoc. only allows 50 pound dogs, there could be an issue. Also, this may decrease the costs of ordering all of the assoc. documents.
4. Prepare all disclosures and reports prior to listing. Don't wait until the sale is agreed upon and then drip disclosures to the buyer. Have required disclosures prepared and ready to give to buyer when agreed on contract.
5. Use comparable pricing to determine your home's value. This is where your agent is invaluable, as they knoe the neighborhood. You need to know every short sale and foreclosure in the area.
6. Order your termite inspection and repair prior to listing. You can avoid unnecessary haggling by having repair work done in advance. You can wait to tent and spot treat a few weeks prior to closing escrow.
Information on areas you may be thinking of selling or buying. Click below on the underlined areas:
La Mirada Creek Park
I am committed to offer the highest standards of professional service to all our customers. To assure you that your property is marketed to its fullest potential and to obtain the highest possible market value, the following will be completed:
Prepare CMA to establish fair market value
Prepare and sign listing contract
Assist with finding contractors to repair property for sale
Input listing on Multiple Listing Service board including up to 20 color photos
Place the Century 21 'For Sale' sign on property
Place lock box on property
Notify the Top 100 Agents of this new listing
Schedule property for office tour
Place property for sale in neighborhood newsletter
Place 'Open House' ad on the MLS, Realtor.com, Century21.com and more
Phone all potential buyers with details of listing
Advertise home in Full Color Photo Ad in the Home Emporium Magazine, Full Color Photo Flyer, and on over 3000 different Websites including http://warren4realestate.com, Century21.com and Realtor.com on the internet. Some print advertising is done when available.
Hold open houses
Arrange showings for other agents
Contact you regularly with verbal progress reports
Prepare and deliver Marketing Service report to owner
Review marketing activities with owner
Pre-qualify potential buyers
Present and discuss all offers on property with owner
Negotiate the transaction with other agent
Finalize the closing
Arrange for relocation agent, if required
Assit in finding a moving company
Sellers - Find out what your home is worth is todays'market and use the valuation tools to arrive at the right selling price or call Warren Nass to come to your home for a free personal consultation, competitive market analysis, free staging of your home for sale and access to answers to all of your questions.
Click here to search for homes SOLD in your area!
Announing a new Special Report: 29 Essential Tips the get Homes Sold Fast (and for Top Dollar)
Warren Nass, one of La Mirada's leading real estate professionals, has put together an in-depth report filled with information you need to know before you pet your home on the market. In it, Warren tells you the critical things to do- and what not to do-to get your home sold quickly and for the highest price possible. To get your free copy of Warren's special report, call 714-523-7151 ext. 136 or email me at email@example.com, 24 hours a day.
Price is the #1 most important factor in the sale of your home.
You do not control market value...
There is no regulatory agency on home prices.
The law of supply and demand reigns supreme.
However, professional appraisers, real estate agents, and mortgage lenders all use the most recent selling prices of similar properties...in a similar location...in similar condition...to determine a home's fair market value.
The result is an appraisal of your home's value - a professional opinion based on reliable market data. Called a Comparable Market Analysis (CMA) - this approach is considered the most accurate of all available appraisal tools and is the basis of all lending criteria - the facts of record upon which all mortgage loans are based.
You do control the asking price...
Naming the price sets the homeselling process in motion. You chose the asking price. The asking price you choose will largely determine the response you get in the marketplace.
Only a buyer willing to put money in your pocket can tell you what your home is actually worth. To choose the asking price that will best serve your selling goals, you must:
Have a good idea of your home's fair market value
Know the mood of your local real estate market
Consider the season of the year
Evaluate the aspects of your home that add or detract from its value
With this information you can then chose one pricing strategy if a quick sale is important, and another pricing strategy if making as much money as you possibly can, is the most important.
To get more money - Ask for less!
One of the most powerful ways to get the most money for your home in the quickest amount of time, and with the fewest problems is to price your home slightly less than the competition, and slightly more than recent sales.
The strategy creates the illusion of a below market deal which attracts huge numbers of buyers to view your home.
And because of the increased activity, interest and enthusiasm, you stand a much better chance of getting a 'Full Price Offer' that is slightly more than recent sales.
The seller sets the price of the home, and ultimately the buyer determines the value. I will supply you with the facts about what has Sold recently and what is For Sale now to help you set a price.
Beware of Devious Agents - Beware that some devious agents will at first suggest some very handsome sales price. Then, after they have the listing and the house has not sold, they will come back with a pitch to lower the price. - Consumer Reports
Dangers of Overpricing
Reduces sales activity and showings
Reduces advertising response
Loses interested buyers and agent enthusiasm
Attracts the wrong prospects
Helps sell the competition
Can cause appraisal problems
Extends market time
Common Pricing Objections - frequently heard from sellers which have no relationship to value
- "Another agent said it was worth more."
- "Our home is nicer than those houses."
- "People always offer less than asking price."
- "We can always come down on our price."
- "We have to get that much out of our house."
- My neighbor was able to get his price."
- "Let's try it at our price for a month or so."
- "The buyers can always make an offer."
Houses sell quickly and usually for the most money when they are priced properly in the beginning. Most activity will take place in the first four weeks of the listing. The excitement of a new property on the market will create an urgency for both buyers and agents to see it as quickly as possible. For that reason, in many instances the home will receive its highest and best iffers during this time.
After the initial period, the only people to look at the home will be new buyers in the marketplace.
Utilize a electronic Supra lockbox for easier and more property showings. This technology addresses security and allows me to keep track of who has shown the property and when. It also allows agents to show the property while you are away. The more buyers through your home, the more chances of receiving the offer you were looking for.
There are five essential ingredients that comprise the formula for a successful sale of your home.
- Location - The pricing of your home must reflect its location. The better the location, the higher the acceptable price. School districts, high or low traffic areas, and freeway accessibility, all need to be considered in determining the value of your home's location. We cannot control the location.
- Condition - The pricing of your home must accurately reflect its condition. The general upkeep and presentation is critical to obtaining the highest value for your home. Nature of the roof, plumbing, carpets and paint all relate to condition. Basic rule: If we can smell it...We can't sell it.
- Market - Recession, inflation, interest rates, mortgage availability, competition and the public's perception of the general economy all make up the market. It may be a buyer's market or a seller's market. The pricing of your home must reflect the current nature of the market, because we cannot influence the market. We can, however, take advantage of the market.
- Terms - The more financing terms and options you are willing to accept, the potential buyers for your property. The pricing of your home must reflect the terms available. The easier the terms, the more valuable your property becomes.
- Price - The home must be priced right to sell at the highest possible price.
The agent controls the marketing. The seller controls the others. Your home will sell at its highest profit and in the quickest amount of time when all the ingredients are combined perfectly. If only one ingredient is left out of the formula or is out of proportion to the others....your home will take longer to sell and will, quite possibly, cost your money!
The Basic Law of Real Estate is "Ads Don't Sell Homes People Do!" A study be the National Association of Realtors uncovered some interesting statistics about where buyers come from:
40% - Purchased a home because the recognized an Agent or Office and were serviced by them previously or were referred to them by family, friends or co-workers
20% - Purchased a home because they saw a sign in the yard and approved the home's exterior and location
18% - Responded to an Ad, but eventually purchased another home
7% - Were referred through a relocation service
3% - Bought the home they saw advertised
1% - Bought the home they saw at an Open House
3% - Bought for a combination of the above reasons
The best way to insure a quick sale is to price your home competitively. Buyers purchase homes by comparison and will usually make an offer on a properly priced home before making an offer on an over priced home. Price and terms are the most important buyer motivators.
The Listing Plan of Action
My Objectives Are The Following:
To assist in getting as many qualified buyers as possible into your home until it is SOLD.
To communicate to you weekly the results of our activities.
To assist you in negotiating the highest dollar value, between you and the buyer.
The Following Are The Steps I Take To Get A Home SOLD - The "Pro-Active Approach:
Submit your home to our local Multiple Listing Service.
Price your home competitively.
Promote your home at the company sales meeting and bring them to your home on caravan.
Develop a list of features of your home for the Brokers to use with their potential buyers.
Mail approximately 2000 postcards or flyers to potential buyers advertising the home. Contact potential buyers, my sphere of influence and past clients about the home.
Suggest and advise as to any changes you may want to make in your property to make it more saleable. Stage the home and remove unnecessary clutter.
Constantly update you as to any changes in the marketplace.
Add additional exposure through a professional Century 21 sign and electronic Supra lock box.
Whenever possible pre-qualify the prospective buyers.
Keep you aware of the various methods of financing that a buyer might want to use.
When possible have the cooperating Brokers and agents in the area to tour your home.
Follow-up on the salespeople who have shown your home for their feedback and response.
Assist you in arranging interim financing , if necessary.
Represent you on all offer presentations to assure you in negotiation the best possible price and terms.
Assist you in arranging interim financing, if necessary.
Handle all follow-up upon a contract being accepted, all mortgage, title and other closing procedures.
Deliver your check or wire your funds at the closing.
It's not an easy time be a home seller. Compared to a year ago, prices are down -- sharply for new homes and a record drop for existing homes -- and supply is up, significantly in some areas. Real estate experts don't agree on whether the worst is over or how long the slump might last. What's your prediction for the housing market?
The Daily Pulse October 26, 2006 Historic Price Drop AOL Money & Finance
One in every 825 California households reported foreclosure activity in September 2006, compared to one in every 1,030 households nationally.
When the Sellers Aren't Selling Remind Them: "Presentation is Everything!"
At times the sellers themselves thwart the efforts of the Real Estate Agent. Nothing can be quite as frustrating as trying to pull all the weight when someone else is adding to the burden by being uncooperative!
If you have a seller who is not making sure their home is presentable to a potential buyer, remind them that presentation is everything! By eliminating points the potential buyer may find fault with and bringing out the positive amenities, they are more likely to sell the home quickly and also get the price they are asking for. Here are just a few tips that will help them support your efforts as their representative in the transaction:
Let there be light. Buy some 100-watt bulbs to brighten the rooms and open curtains or blinds to let light in. Unless a window faces a brick wall or some type of eyesore, open the drapes!
Garage, not garbage. Have a garage sale to clean out the clutter and make the garage more spacious. Your clients are moving and will need to start organizing anyway, so why wait until the last minute? Clean up oil spots in the garage or carport with a good cleanser to remove that "lived-in" appearance. The home may not be brand new, but it's new to the potential buyer.
Make scents. Get a nice potpourri air freshener, or keep some refrigerated cookie dough on hand to throw in the oven when a prospect is coming over. Make the house smell like a home .
Paint-relief. Consider re-painting any areas that need to be touched up, but especially the front door and entryway, and any appliances that are showing their age.
Power plants. Trim down any jungles outside, especially if they cover the house. Get rid of any half-dead houseplants. Water the lawns briefly before any visit, and keep the lawns mowed and edged.
These tips were derived from a pamphlet I use as part of my campaign to market my services to FSBOs. In many cases, people who are attempting to sell their own home eventually become frustrated and end up turning to a professional Real Estate Agent, like Warren Nass.
A Buyer's Market? If you're considering SELLING a house in a BUYER'S market, here are five tips.
Play the cards you're dealt! Successful poker nights begin before you reach the table, when you resolve not to chase after hands that you have no realistic hands of winning. Similarly, a successful home sale begins before the house is even listed, when you personally decide not to expect to make a killing.
Scope out other houses for sale. Break through your ego and stubbornness by looking at the good deals that your neighbors are offering. The most important thing is to really shop the competition on the market right now.
Make it turnkey, not a turkey. The word "turnkey" is used in commercial real estate. It means a property is ready for immediate use. I consider the term to read that you turn the key and everything inside is ready to go and included in the sale. I would rather your house look like a model home. With all of the television shows like "Design to Sell", "Flip this House" it makes it a lot easier to know what it should look like. Your house has to be that way when buyers have a cornucopia of houses to choose from. You have to take away all their opportunities to say no.
Offer incentives. After you have put your head on straight, spied on the competition and fixed up your house, it's time to figure out what goodies you will dangle before buyers and their agents.
Price realistically. Finally, don't get greedy. Just because it went up to some astromical value and it went down from there, you have to be realistic that there has been moderation in the market.
Selling your home shouldn't be a stressful ordeal. Making the smart move of choosing a REALTOR?? is your first step to ensuring that your investment in your home pays off. My services and experience allow you to focus on your move while I manage your home sale from our initial consultation to the closing deal, and beyond. I pride myself on repeat business and hope you'll come to understand why.
As Your Agent, I Will:
- Complete a comparative market analysis that will compare your home's value to that of your neighbors.
- Compile a comprehensive plan detailing all the efforts I will employ to sell your home, including Internet and local media.
- Present your home to as many qualified buyers as possible getting your home maximum exposure.
- Help you stage your home and generate curb appeal to ensure you get the highest price.
- Market your home in the Los Angeles Times - Home section, front page of the Pennysaver Magazine, full color Home Emporium Magazine, on the internet on over 1100 different websites, Open Houses and include a full color photo flyer.
- Assist with obtaining offers and help you in negotiating the best deal as smoothly as possible.
- Help you find your next home and answer all of your questions about the local market area, including schools, neighborhoods, the local economy, and more.
Recent Home Sales
What are homes selling for on your street? Use HomeRadar.com or Zillow.com to find out what neighborhood homes are selling for, free of charge, or choose a more detailed analysis of the value of your home by calling Warren Nass for your own personal market analysis today! 714-606-0329
Relocation For The Individual
Warren Nass offers you and your family real estate assistance in marketing your current property as well as helping you settle in your new location as conveniently and quickly as possible. As part of the #1 national consumer brand in real estate Warren Nass has the resources to demonstrate why.
Ask Warren Nass about...
- a detailed market analysis of your current home
- the CENTURY 21® Seller's Service Pledge
- Rental assistance (available in selected markets)
- CENTURY 21® House & Home magazine
- neighborhood information through CENTURY 21® Communities® on America Online®
- Newcomer information to help you select the community and home of your choice.
Relocation For The Corporation
Warren Nass can assist your employees in determining the value of their current home in order for them to...
- determine the amount of equity in their current home so that they can make educated decisions regarding real estate purchases in the destination location.
- use the marketing power of the CENTURY 21® System and the #1 national consumer brand name in real estate to sell their current home.
- feel secure with our services by providing them with the CENTURY 21® Seller's Service Pledge, which outlines the terms of our commitment to them.
- have access to the world's largest referral network with more than 6,000 offices worldwide to effectively reach potential buyers.
Warren Nass can assist employees with purchasing a new home. Your employees will...
- work with sales associates specially-trained to handle relocation needs through the VIP® and INRELCO Referral Networks.
- be offered tours of the area and newcomer information to help acquaint them with the new location and get them settled quickly.
- have the benefit of state-of-the-art technology to save time and effort in finding the right relocation area.
- Home Sales Assistance
- Advanced Marketing
- Buyer Value Option
- Policy Development
- "Group Move" Assistance
- Temporary Housing
- Shipment of Household Goods
- Rental Assistance (where applicable)
- Preferred Alliance Discounts
- International Relocation Programs
1999 Advertising Tracking Study. This survey included 400 telephone interviews with a national random sample of adults who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. The survey was conducted from February 11-14, 1999 and June 6-9, 1999 by Milward Brown, a leading research agency. Results from this survey have a 95% confidence interval of /- 4.9%.